REACH Edmonton

REACH Edmonton, in partnership with the Edmonton Police Service (EPS) and West Edmonton Mall, hosted its second annual Winter Safety Fair in recognition of National Community Safety and Crime Prevention month Nov. 15.

More than 500 Edmontonians dropped by HMV Stage to visit exhibitor booths, participate in children's activities and enjoy local talent.

A variety of community agencies and organizations were on hand to discuss safety-related information. Exhibitors included 211 Edmonton-The Support Network, Alberta Health Services-Addictions & Mental Health, Canadian Red Cross, CEASE: Centre to End All Sexual Exploitation, Crime Stoppers Association, Edmonton Fire Rescue Services, Edmonton Police Service, Institute for Sexual Minority Studies & Services, Neighbourhood Empowerment Team, Office of the Child & Youth Advocate, Office of Traffic Safety, REACH, Second Chance Animal Rescue and SOS Children's Safety Magazine.

Local performers entertained and inspired attendees with their passion for music. The 2014 lineup included violinist Darla Daniels (accompanied by Rory on guitar), singer/songwriter Steven Sware, hoop dancer Lakota Tootoosis and rapper Max Rurangwa. The audience was treated to two impromptu vocal performances by audience members Alyssa and Benjamin.

Leading up to the event, REACH and EPS used their social media feeds to promote crime prevention using the hashtag #wintersafety on Twitter and safety-themed renditions of Christmas carols on Facebook. More than 32,000 people were engaged.